“43% increase in gross revenue over the last 18 months – AMG is a key part of that.”
When this local business dropped outdated tactics, they doubled their business—here’s how AMG helped make it happen.
Roto-Rooter Lethbridge was stuck in a legacy marketing contract that was draining cash and delivering… basically nothing.
The business had strong brand recognition, skilled technicians, and a reputation to uphold—but from a digital perspective, they were invisible.
Worse: they knew it.
That’s when they turned to Advance Marketing Group.
What happened next?
A 43% increase in gross revenue. Doubling the business in under 2 years. A consistent stream of qualified leads. And marketing strong enough to go head-to-head with a franchise—and hold the line.
When the new owner, Ryan Lamb, took over the business, he also inherited a marketing strategy stuck in 2007.
“We were using Yellow Pages for everything—our online listings, our website, our ads. It was costing us tens of thousands and returning nothing.”
Ryan needed out. Fast.
He was referred to AMG by another business owner known for being hard to impress—the kind of person who doesn’t hand out praise easily. When he said he was happy with AMG, Ryan didn’t hesitate.
At the time, the ask was simple:
“I needed someone to take over the website, Google Ads, our listings—everything. I didn’t need a one-man show. I needed a real team.”
But the underlying need was bigger:
• Get found on Google
• Understand what’s actually working
• Compete with big-budget franchises and nimble
local players
• Stop flying blind with performance metrics
• Grow. But sustainably.
This wasn’t a small fix—and AMG came in with a full-scale solution.
With a Work-Together Approach, AMG stepped in and:
“Sometimes I call and say, ‘This is my problem this week. What can we do?’ And they’re on it.”
• 11% increase in revenue in the first 90 days
• 43% increase in gross revenue over 18 months
• Doubled business size in under 2 years
• Elevated local visibility in a market saturated
with national competition
“I’ve more than doubled my business in two years—and AMG was a key part of that.
They’re fast to respond. Especially when competitors ramp up ads and we need to pivot. I call, and they’re on it.
Their reports helped us understand who’s really buying—and who we want to be buying.
We spend more with AMG than we ever did with Yellow Pages, but we get way more back. The ROI is clear.”
– Ryan Lamb, Roto-Rooter Lethbridge
If you’re a local business tired of wasting money on outdated marketing—or a small team that needs real marketing power behind it—Roto-Rooter Lethbridge is proof: you don’t need a franchise budget to dominate your market.
You just need the right team.
Let’s talk about growing your business—strategically, sustainably, and with numbers worth bragging about.
Copyright © Advance Marketing Group 2023
