Marketing Strategy

From inception to implementation, we approach each project with a specific marketing strategy in mind. Every business is unique, and so is your path to success.

We have developed our 7-Step Process that we go through with every client, whether it be for their Strategic Planning, Brand Development & Awareness, Lead Generation, SEO, increased Social Engagement and Reputation Marketing, E-commerce or all of the above. This process has been designed to provide our clients with a comprehensive marketing strategy while ensuring effective communication and accountability throughout the process, and to ensure the identified goals are achieved via tangible and measurable results.

A: Analyze – Your vision, goals, and desires for your business and the best way to articulate them in the most effective manner to attract your future customers.

D: Develop – An action plan for your business’s success. Together we decide on your design concepts, features, and marketing strategies to achieve the goals that you have set.

V: Verify – Ensure accountability to your vision and end goals through effective communication – refine, reaffirm, reiterate.

A: Assemble – Our team works quickly to create your customized marketing strategy that uses leading-edge systems to help make your vision a reality – on time, on budget, and on target.

N: Network – We take your business to you target market in a far more effective way than you ever could networking the old way. Whichever specific marketing services that we have selected together, your customized strategy mix that will deliver the results your business needs to succeed.

C: Completion – We handle every aspect of the project and online marketing  process – from concept to completion. We enable you to focus completely on running your business, while you leave your online marketing needs to us.

E: Enhance – We track and monitor the performance and marketplace receptivity of your website and marketing strategies, and use real data to make precise enhancements to maximize results.

Branding and Design

Your identity is what solidifies your business and brand within the minds of your potential customers. Take a leap, and give your business the marketing edge.

Advance Marketing Group will give your business a consistent look that integrates your marketing goals and communicates clearly to your potential clients and customers what makes your business stand out from your competitors and even industry leaders.

Our designers work to understand your business, target market, and goals. We can create a completely new logo, brand palette, and style direction—or we can refresh and existing logo that needs a modern touch. Your logo is the cornerstone—a visual shortcut. Once this is in place, we help you build out your brand (perceived corporate image) and identity (visual aspects that form part of the brand).

From logo design to business card design, our graphic design department has the experience and knowledge you need to help you get your business noticed. 

Websites and Apps

With 20 years of experience in the web design business, we know how to build websites that convert. Using upcoming design trends, as well as new advances in web development (CSS3, HTML5) our websites are interactive, mobile responsive, and will entice your visitors to choose you over your competition.

To have a successful business takes a successful website, and so we integrate creative graphic design, attractive yet functional layouts, and user-friendly features to create a website that will engage your customers, keep them on your site, and convert more sales for your business.

The 4 C’s of Web Design:

Concept – In this phase we start by going through a discovery process to determine the objectives of the website and then produce conceptual graphics of how the Homepage and Subpages will look.

Content – In this phase we install all of the content including the copy, images, etc into the site.

Construction – In this phase we take the concept and build the framework around it to make it functional and interactive.

Completion – In this final phase we run the site through its paces to ensure that everything looks and functions properly on all desktop and mobile platforms and double check with you that all of the information is correct and that you are satisfied with the final product.

Before you hire just any web developer, give us a call.  You will see why our website design is superior to everyone else.

SEO, SEM, SMM and SMO

If you’re not showing at the top of Google, your site is basically dead in the water. Get higher rankings for your site for keywords that actually matter.

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the higher a ranking on the search engine’s results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. These visitors can then be converted into customers.

Our SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by your targeted audience.

Benefits

• Increased number of quality back links to your website
• Helps improve the authority of your website within search engines
• Improve website rankings under target keywords on search engines
• Increased traffic to your website
• Long term benefit of improved ranking under additional keywords over time. Clicks from the organic section of search engines cost nothing per click so maintaining SEO is essential.

What To Expect

Includes targeting of unlimited keyword phrases for the overall campaign, but limited to the number of keywords targeted at one time based on the package selected below.

SEO work continues on each keyword phrase until they rank on page 1 of Google search results before moving on to additional keyword phrases.

• On-page Optimization of website. Includes SEO Audit, SEO content updates, and tagging such as Meta tagging, Title Tagging, Geo Tagging, etc.
• Off-page linking structure to improve the ranking authority of your website. See pricing sheet below for more details.
• Improved website ranking for target keywords over a period of time (timeline varies depending on the competition in your area).
• Increased ranking = increased traffic to your website = increased exposure to new customers.

Monthly Reports track the progress of the campaign.

Advance Marketing Group SEO services are custom designed for each of our clients.  Whether you are in Lethbridge or anywhere in Canada we can help you.

Pay-Per-Click Advertising

Expand your company’s exposure exponentially with Pay-Per-Click Advertising! Who is searching on Google? There are over 40,000 search queries every second on average which translates to over 3.5 billion searches per day! So the answer is a lot of people are searching on Google every day! And some of those people are searching for what your company has to offer!

The question is – are you reaching out to the people behind those searches?

GOOGLE ADS HELPS YOU DO JUST THAT! And we are here to take care of that for you…

Google ads is a pay-per-click campaign and we are here to make your budget work for you, to exponentially increase your company’s reach to a targeted market – the ones that are “in the moment” searching for exactly what you offer.

Benefits

• Increased business visibility on search engines and ad enabled websites.
• Increased traffic to your site.
• Campaign is targeted to your local service area who are searching for services that you offer.
• Only pay for ads when someone clicks through to your site.

What To Expect

• Custom designed Google Ads for your business. This includes Search Ads, Display Ads, and Mobile Ads.
• Campaign only targets people in your target geographic area who are searching on Google for services that you offer
• Ads drive traffic to your website for increased conversions
• Retargeting ads follow previous website visitors around the internet to increase conversions and repeat visitor traffic
• Monthly Reports track results of the campaigns performance

Social Media Marketing

Tap into the power of Social Media! Be active, engaged, and consistent on all your social media accounts. Having an active and engaging social media presence helps build relationships which in turn builds trust, and trust builds revenue.

Social media is where people connect and network these days and it is on social media where you can establish yourself as a credible source that your customers and prospects can trust.

Writing and curating social media content is time consuming work that we can do for you so that you can focus on what you do best – providing your valuable products and services to your customers.. Our team researches and curates relevant and credible content to post on your social channels that deliver the most engaging experience for your network and will help you convert them from casual followers into quality leads and revenue-generating customers.

Benefits

• Credible curated content
• Engagement with your target audience
• Deeper client relationships built on trust and consistency
• Stay top-of-mind with your clients for when they need your services
• Broader contact base, convert prospects into customers, increased revenue stream

What To Expect

• 20 new custom curated posts each month. 1 post per day typically on business days.
• Content topics and article links vary to increase interest and engagement
• Content is posted to your Facebook, Instagram, LinkedIn, Twitter, Google+, Pinterest, Digg, Mix and Reddit Slideshare, Flickr, Tumbler, and Youtube accounts
• Option to review content prior to being posted

Engaging Multi-Platform Content = Broader Social Reach = Increased trust and exposure with new Clients and Prospects.

Reputation Marketing

Customer Reviews are one of the most effective forms of marketing and gaining the trust of new customers and prospects. Only you can’t do anything – your customers have to spread the good word about your business for you. But with our Reputation Marketing system we can help you acquire more authentic reviews, improve your online ratings, and market that positive reputation to help you attract more customers, and increase sales.

Benefits

• Automate multi-channel review acquisition
• Optimize review volume on Google, Facebook and the industry-specific review sites that matter to you
• Protect your reputation with a system that proactively catches unhappy customers for offline recovery
• Stream latest and greatest reviews to show social proof in websites and sales channels
• Share positive reviews as compelling and automated social media content

What To Expect

Our system not only helps you build your 5 star reputation, it will also market that great reputation and help you acquire more customers. Positive reviews make a huge difference. Reputation Marketing drives reviews and reviews drive business.

• First, it will help prevent bad reviews from being posted about your business online.
• Secondly, it will give you the opportunity to turn any bad reviews into good ones
• Thirdly, it will increase your positive reviews so that people researching you online will be confident that your business is the best choice.
• Fourth, it posts only the positive reviews on multiple social sites and other online sites such as your website and social channels so that new prospects hear about how great your business is from other satisfied customers.

Before you know it, your future customers will recognize how popular you are because of credible references from people they don’t even know. Positive reviews make a huge difference. Reputation Marketing drives reviews and reviews drive business.

Create a Reputation Marketing Business Culture: We help you create a Reputation Marketing Culture inside your staff. We train your staff how to be proactive in building your business’s reputation by harvesting reviews and feedback from your clients. Because the way that you treated your last client is one of the main reasons you’re going to get your next client.

• We monitor your online reputation and notify you immediately of all reviews
• We post your 5 star reviews to social media sites
• A training center for your staff; to help improve customer experience
• We produce a professional reputation video commercial for your company’s review
• The benefits are incredible, and you get complete reporting and alerts!
• Just imagine how powerful these reviews will be for your business!

Video Marketing

A compelling video will capture the attention of your customers and evoke a stronger connection and longer viewership than other forms of marketing.

Did you know an individual searching for information about your business is more likely to click on a video search result than a text based link?

By placing your video directly in the path of your audience search patterns, the power and influence of your brand will be significantly increased. This also means the conversion rate for your products and services increases as well as your revenue.

Online video is like having a commercial on TV, but with the added benefit of being fine tuned to target your specific market group. Not only does it give you greater targeting control, it is much more cost effective.

What does this include?

• For each keyword you want to target, your video will be optimized on both YouTube and Google.
• Multiple variations of your video uploaded to target other keywords
• Monthly analytics reporting showing the ranking of your videos and targeted keywords

B2B Lead Generation

Before we can send leads to your LinkedIn profile, it must be optimized to convert the traffic we send to it as well as to outrank your competition in the LinkedIn search engine.

Personal Profile Optimization

• Your Profile Optimization process is the most thorough program of its kind and unlike any other program on the market – it includes all of these key baseline components as follows:
• Profile Optimization – an overhaul of your LinkedIn profile so you will rank higher in LinkedIn search results and get more leads to contact you.
• Marketing Customization – we work with you to create custom messages for both internal and external LinkedIn marketing.
• Operations Customization – We communicate with you regarding how to make it easier to capitalize on your leads.

This process will usually take 1-2 weeks depending on your availability and schedule.

B2B Lead Generation Process

Here’s how our B2B LinkedIn Lead Generation service works:

• We build a solid foundation for your network expansion by examining your network and recommending ways to maximize the leads available to you.
• We build one or more custom “Advanced Search(es)” inside the Sales Navigator account tied to your LinkedIn personal profile that targets your ideal customers. We will adjust these search(es) as needed as well as create new searches as needed in the future. Note: We require you to have the Sales Navigator premium service level inside of LinkedIn.
• We send custom invitations to your ideal customer targets in your custom search(es) to connect with you through LinkedIn’s message system. Our team will generate (on average) up to 1000-1250 targeted new connection invites per month for your account. These invites are made periodically throughout the month, always staying under LinkedIn daily thresholds.
• Using our advanced targeting and custom messaging approach, you can expect 30-50% of your connection invites to accept your connection requests. The average acceptance rate for LinkedIn is 20% or less. This means your network will grow at a 50% – 150% faster rate than the norm. This will also generate a lot of views to your profile resulting in more opportunity for leads to contact you, and rapidly improve your search rank and the volume of potential leads viewing your profile.
• Some of your leads will respond to the simple act of inviting them to connect. For those who do not, we send a custom ‘Thanks for Connecting’ messages that includes promotional text designed to get them to book an appointment with you or drive them to your website funnel. The net result of the B2B LinkedIn Lead Generation service is that we build you a targeted marketing list inside of LinkedIn and send promotional messages to it that are designed to generate a meeting or drive them to your marketing funnel outside of LinkedIn, that being a phone call meeting, text messaging, one-on-one meeting, email marketing, etc.

MONTHLY LEAD GENERATION SERVICE INCLUDES:

• Laser targeting of ideal prospects
• 1,000 – 1,500 reach outs per month (must stay under daily thresholds)
• Custom Invitation Letter
• New Connection Prospecting
• Content + Call to Action Prospecting